Ivory Media Designer & Editor Pack
Brand Guidelines · 2026

The Ivory Media brand, in one place.

Everything the team needs to write, design and post content that looks and sounds like us: logos, colour, type, icons, textures and highlight covers. One Kelly-green moment per view, ivory and near-black do the rest.

Jump to downloads → How to use in Canva
PNG · SVG downloads·Click-to-copy colours·IG highlight covers·Shared media library·Step-by-step Canva guide
01 — Logos & mark

Download the logo

Full lockup for headers and sign-offs; the square mark for avatars, favicons and watermarks. Never recolour, stretch or add effects.

Ivory Media logo, black
Primary lockup
On light · black
PNG ↓
Ivory Media logo, ivory
Primary lockup
On dark · ivory
PNG ↓
Ivory Media mark, black
Mark only
On light · black
PNG ↓
Ivory Media mark, ivory
Mark only
On dark · ivory
PNG ↓
Do
  • Keep clear space of at least the mark's height around it.
  • Ivory logo on near-black; black logo on ivory or green.
  • Use the mark alone for avatars and watermarks.
Don't
  • Recolour, add gradients, shadows or outlines.
  • Stretch, rotate or crop the lockup.
  • Place the black logo on a dark or busy photo.
02 — Colour

Click any swatch to copy the hex

The 80/20 rule: ivory and near-black carry every layout, with one Kelly-green moment per view. Near-black text sits on green; for green text on ivory always use Deep #237818.

Gradients — Button 135° light→mid · Panel 155° light→mid→deep · never end a green surface without near-black text.

03 — Gradients

The green gradient — where and how

The gradient is the brand's one loud moment. Use it once per layout, always with near-black text on top, and never on the logo. Three flavours, three jobs.

Start a project →
Button / CTA
linear-gradient(135°, #6FCF4E → #3DA82F)
Buttons, chips and small CTAs. Near-black text, 9px radius.
Feature panel
Panel / hero
155° #6FCF4E → #3DA82F 60% → #237818 + hatch
Big feature panels and quote blocks. Always add the 45° hatch.
Work worth watching
Text-clip accent
120° #6FCF4E → #55BC3E → #3DA82F
One accent word in a headline. Never on a dark background.
Do
  • One gradient moment per layout.
  • Near-black text on every green surface.
  • Add the 45° hatch on large green panels.
Don't
  • Never put a gradient on the logo or body text.
  • No ivory text on green, it fails contrast.
  • Don't stack more than one gradient per view.
04 — Typography

Two fonts, two jobs — never mixed

Both are free Google Fonts. Host Grotesk does the talking; JetBrains Mono handles the small print, and the two roles never mix. See them working on a real layout just below, and grab the Canva font fix in section 10.

Headlines & body
Host Grotesk
Aa Bb Cc   0123456789
700 headlines, sentence case. 400/500 body at 1.6 line-height. Weights 400 · 500 · 600 · 700.
Get on Google Fonts ↓
Eyebrows & meta
JetBrains Mono
Aa Bb Cc   0123456789
UPPERCASE only, 0.16em tracking. Eyebrows, indices, URLs, section markers. Weights 400 · 500.
Get on Google Fonts ↓
See it on a real layout
Film · Social · Paid · Web
Let's make something worth watching.
We create story-led video and digital content for the industries that grow and build Australia.
Ivorymedia.com.au
One team, every platform
Work worth watching.
From the first shot list to the final cut, we handle it end to end, so your content actually sounds like you.
Measured in results, not likes
Headlines — sentence case · tracking -0.035em · line-height ~1  ·  Body — 400 / 500 · line-height 1.6  ·  Mono — UPPERCASE · 0.16em  ·  Never mix the two roles
05 — Textures

Signature textures

Four subtle-by-design textures the brand leans on. They add warmth and grain without stealing from the type or the green.

Dot grid
radial-gradient · 20px
Quiet background fill. Lighter, 24px, on near-black.
Hatch on green
45° · rgba(14,18,22,.055)
Only over green panels, adds grain.
Mark watermark
opacity 7–12% · bleeds a corner
The IM/W mark, low and off-edge.
Film still · 16:9
Photo placeholder
swap for real footage
Holds space until a real still drops in.
06 — Icon pack

On-brand line icons, download as PNG or SVG

A single, consistent line set drawn to match the type weight, UI glyphs plus the industries Ivory works in: agriculture, manufacturing, education and more. PNG comes out transparent; SVG stays fully editable.

07 — Instagram highlight covers

Ready-to-post highlight covers

Each downloads as a 1080×1080 PNG with the icon centred, exactly what Instagram wants for a highlight cover. Pick near-black for the default set, or a green accent cover. Keep one style across your tray for a clean look.

08 — Content & media library

Where the photos and videos live

One shared home for approved film stills, b-roll, client footage and photography. Pull from here so every post uses real, on-brand imagery, warm and natural, never cool or blue.

Shared drive
Open the media library
Everything the team builds from, stills, footage, logos and exported templates, in one folder, ready to drag into any post.
Open the folder →
↪ Linked to the Shade media library · app.shade.inc
Film stills B-roll Client footage Photography Logos & marks Exported templates

Before publishing, swap any striped placeholder in a template for a real still from the library. Keep folders named by client and shoot date so anyone can find footage fast.

09 — Voice & copy

Sound like Ivory Media

Warm, direct, human. Australian English. We speak as a confident peer who's been on the floor and in the field, never a hype agency.

Taglines to reach for
"Let's make something worth watching." · "Work worth watching." · "Measured in results, not likes." · "One team, every platform."
Proof in numbers, not adjectives
476 leads in 8 weeks30% YoY growth60+ 5-star reviews$6.65 CPL★★★★★ 5.0 on Google
Do
  • Sentence case headlines. Only mono eyebrows are UPPERCASE.
  • Contractions on, "Let's", "we'll", "haven't".
  • "We" for the studio, "you / your" for the client.
  • Earned CTAs: Start a project · See our work · Book a call.
Don't
  • No emoji. Ever. The green pop carries the energy.
  • No hype adjectives, let the numbers do the talking.
  • Weak CTAs: Learn more · Submit · Click here.
  • Don't mix the two fonts' roles.
10 — Using these in Canva

Build on-brand in Canva, step by step

Canva works with picture files (PNG, JPG) and fonts, not code. Download what you need from this pack, upload it to Canva, then build your layout on top. Here's the exact flow.

Build a post, 4 steps
  1. Download the logos, icons or highlight covers you need from the sections above (PNG or SVG).
  2. In Canva, open Uploads → Upload files and add those images.
  3. Start a design at the right size, drag your images in, and set the background to Ivory #F4F3EF or Near-black #0E1216.
  4. Add your text in Host Grotesk, keep one green moment, then export as PNG or JPG.
Get the right font
  1. Download Host Grotesk from the Type section (Google Fonts → Get font → Download).
  2. Canva Pro: Brand → Brand Kit → Fonts → Upload a font and add the files, it then appears in every design.
  3. No Pro? Use Canva's closest match, Archivo or Space Grotesk, for headlines, plus JetBrains Mono (already in Canva) for eyebrows.
  4. Save the brand colours in the Brand Kit once so they're one click away.
The golden rule for Canva
Upload images & fonts as files first, then build the layout inside Canva. Anything you import as a finished picture is locked, treat it as a background, and put your editable text and elements on top.